You know your own site and industry better than we do, and we’re the on-page SEO experts. We help you rank at the top of the search engine results pages using a collaborative effort that merges business and SEO data to formulate a plan. Adam has a wealth of experience across Digital Marketing, SEO and software, and enjoys sharing his learnings from growing SEOptimer to an audience of over 100,000 monthly users. On-page search engine optimization is super important if you want to rank high in the SERPs. Now that we’ve uncovered some of the on-page SEO myths, let’s have a look at how you can improve your on-page search engine optimization.
Crawling: How search engines discover content
But in SEO, the UX of a BHS Links page or website refers especially to its usability. It basically means maintaining a clutter-free, distraction-free, and easy-to-use user interface. They bear so little weight in ranking websites that Google’s John Mueller said they are overrated in SEO and that people shouldn’t worry about them. On-page SEO and off-page SEO are basically two sides of the same coin.
Providing a great user experience
WordPress websites should do this for you, but see if your theme is compatible. If you’re using another platform you’ll have to do this manually on every page. Make sure this factor is part of your content marketing process. It’s essential to optimise them properly to maximise your rankings.
Social links
Then, add a few internal links from those pages to a high-priority page on your site. You want to check your site’s code to make sure your page title is wrapped in an H1. So, we changed the blog post into a comparison article PLUS a free interactive backlink checker tool. One of the easiest ways to improve your title tags is simply by confirming you have a unique one on every page.
- Follow the steps provided below to make your site flourish, attract potential customers, and handle potential issues.
- The accessibility of your site is the foundation of technical SEO.
- One of the best ways your website can establish it is through links from other reputable websites.
- First of all, it looks better and makes more sense for the users.
- Find that page useful and worthy of ranking well on a search engine results page (SERP).
However, no CMS is perfect, and Shopify certainly has a few SEO problems – such as its limited URL structure, which makes breadcrumbs and site navigation a bit more tricky to set up. You could even be penalized if Google thinks you’re duplicating content for malicious reasons. Duplicate product variants are an SEO issue for any e-commerce store, rather than being a Shopify-specific problem. You want to create a logical flow from collections 👉 subcollections 👉 products. And that hierarchy should be reflected in your site navigation, such as with a mega menu. We’ve already noted that breadcrumbs can be an effective SEO tool by helping you demonstrate the relationships between collections and sub-collections.
That said, having a responsive website that can adapt to any device someone views it from is imperative. As in life, positive reviews will have a positive effect, and negative reviews will have a negative effect on your ranking. On top of that, a GBP helps with getting reviews from customers, which is next on our list. For the record, a map pack shows GBPs close to the area relating to your search query (or based on your location).